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Sega to Partner with Playtech to Develop Online Casino Games

January 23, 2010  /  admin  /   0

Video game heavy weight SEGA Corporation recently announced news that it has sealed a deal with gambling software maker Playtech to lay the ground work for an online casino featuring games such as online poker developed by SEGA. By leveraging its popular video game franchises for themes to the games, SEGA intends to establish mind share in the online gambling community. Titles such as Sonic the Hedgehog, Phantasy Star, Virtua Fighter and House of the Dead are all expected to be utilized to decorate slots and other gambling machines through a variety of gaming centers. This casino will utilize technology from CTXM to offer games such as poker, roulette, slots, blackjack and other popular games.

All of the games offered will make use of SEGA branded properties to create an entertaining and enlivening atmosphere for players. SEGAPoker and SEGACasino are expected to score a hit with the demographic that has grown up immersed in video game culture, a segment of the online gambling population that have proven to be drawn to unique environments in their quest for fun and winnings. Having obtained all the proper licenses needed to develop online interactive gambling products, SEGA hopes to establish itself as a premier provider of top notch gambling websites and software, relying on its worldwide reputation for creating massively popular entertainment titles in the gaming industry. Gambling industry analysts have suggested that this may signal a revolution in online casinos and that more branded destinations may be on the way from other top entertainment companies in the coming years.